Service 02 — Visibility
Yacht marketing & branding
Every yacht earns her own identity — name, story, photography and media kit — then a blend of traditional and digital campaigns puts her in front of the charterers and buyers who matter.
Brand identityNaming & storyPhotography & filmMedia kit & specsListing syndicationPaid & social campaignsOwner micrositeShow presence
The promise
A yacht is not a listing. Give her a name, a story and a photograph worth stopping on, and demand stops being something you chase.
The campaign year
From launch shoot to a booked season
Scroll to sail the year
Phase 01Identity
Name, palette, tone and a media kit that reads the same on a broker sheet, a charter platform and a boat-show stand.
Phase 02Production
Photography, film and drone shoot on the water, plus a walk-through tour and spec sheet built from the yard drawings.
Phase 03Distribution
Syndication to charter and brokerage platforms, paid social, newsletters and targeted outreach to the right broker desks.
Phase 04Measurement
Enquiry tracking by channel, rate benchmarking against comparable yachts, and a plan for next season.
What we handle
Everything the desk takes on
One agreement · one point of contact
01
Brand identity
A distinct name, mark and palette per yacht, applied consistently everywhere she appears.
02
Naming & story
The narrative a charterer repeats to friends — written, not templated.
03
Photography & film
On-water shoots, drone, interiors and a short film cut for social.
04
Media kit & specs
Broker sheet, spec table, layout plans and press-ready assets in one pack.
05
Listing syndication
Placement and upkeep across charter platforms and brokerage networks.
06
Paid & social campaigns
Targeted campaigns timed to booking windows and show calendars.
07
Owner microsite
A single page that sells the yacht, with enquiry routing to our desk.
08
Show presence
Cannes, the Olympic Yacht Show at Lavrio and Preveza — stand assets, viewings, follow-up.
Why Synergy
Five reasons owners hand us the keys
Decades in yacht sales and consulting, and a management desk built around the way Greek waters actually operate.
0
Years on Greek waters
0
Yachts under management
0
Technical response
0
Campaign reviews per year
01
Industry expertise
Decades of experience across yacht sales, charter operations and consulting — the same team that sells the boat keeps her running.
02
Tailored solutions
A management scope built around how you actually use the yacht: private, charter, or a mix that changes each season.
03
Global network
Official Aquila and Dufour dealer, with partnerships across shipyards, charter operators and Mediterranean service points.
04
Innovative approach
Data-driven insight on utilisation, cost per sea mile and charter demand, plus modern marketing when the yacht enters the rental market.
05
Client-centric focus
One point of contact, written reporting, and no surprises on the invoice — support designed around the owner, not the office.
Next step
Show us the yacht — we will show you her audience
We return a positioning brief, a shot list and a channel plan with costs within five working days.